Maharaja Agrasen Business School (MABS) is pleased to announce the International Conference on Managing Customer Experience: The Role of AI and Analytics, to be held on 07 -08 August 2024, in Delhi, India. This conference is organized as part of the Silver Jubilee Year celebrations of the esteemed Maharaja Agrasen Technical Education Society (MATES).

The conference aims to achieve the following objective:

The conference aims to foster collaboration and innovation to explore the transformative role of AI and analytics in enhancing customer experiences. Through discussions on customer expectations, AI, design solutions, and ethics, we aim to inspire innovative customer-centric strategies in the digital age.

Who should apply

• Academicians from India and abroad working in the management domain, who are interested in researching the latest developments.
• Corporate Executives from India and abroad interested in researching latest developments in the conference domains.
• Researchers and Students from India and abroad who are interested in research, presenting paper and also in participating as active listeners 

Conference Theme: Managing Customer Experience: The Role of AI and Analytics

Subtopics:

Harnessing AI

• Data Storytelling in the Realm of Generative AI
• Cutting Edge AI and New Tech
• Explainable AI: Transparency and Trustworthiness in Decision-making
• Integration of AI and IoT for Smart Solutions
• Analyzing AI’s impact on customer expectations and personalization
• AI in customer interactions and service delivery
• Personalized support using chat-bots and virtual assistants
• Large language models for personalization
• Digital Disruptions

Marketing Analytics

• Marketing Analytics Through Machine Learning
• Machine Learning Driven B2b Marketing Growth
• Predictive Analytics
• Descriptive Analytics
• Prescriptive analytics
• Cognitive analytics
• Customer Service Gaps
• Customer Perception Gaps
• Customer Experience Gaps
• Leveraging Customer Analytics For Data Driven Decisions.
• Analytics For Customer Preferences, Sentiments, And Journey Mapping
• Machine Learning Algorithms For Customers Insights
• Media selection models
• Bass model
• Customer value to value a business
• Neural networks for forecasting

Supply Chain Analytics

• Digital supply chain and innovation
• AI driven supply chain
• Big data analytics in supply chain management (AI-powered Analytics for enhanced customer experience)
• Sustainability in Supply Chain Management through Analytics
• Supplier Relationship Management with Advanced Analytics
• AI driven Consumer-Centric Supply Chain Design

Fintech Innovations and Analytics

• Fintech Innovation
• Machine Learning and financial Insights
• Banking in Digital Age
• Risk Management Analytics
• Financial Forecasting
• Financial analytics in shaping customer-centric business strategies.
• Fintech Disruptions
• Decoding Financial Insights – Trends with Machine Learning
• Banking in the Digital Age
• Financial Services with AI and Analytics
• Investment Portfolios using Data Analytics
• Risk Management in the Digital Era through Analytics
• ROI Disruptions

 Ethical Considerations in AI and Analytics:

• Ethical challenges in AI- customer management
• Data Security and personalization
• Ensuring fairness in algorithmic decision-making
• Bias Detection and Mitigation in AI Systems
• Regulatory Compliance and Governance in AI Deployment
• Public Policy Implications for Customer Data Privacy and Protection

We invite researchers, academicians, industry professionals, and graduate students to submit their original research papers related to the conference theme and subtopics. Both theoretical and empirical research contributions are welcome.

Mode of Conference:

The ICMCE will be conducted in HYBRID Mode. 

Outstation Researchers and Participants may present in online mode at the designated slot awarded to them.

Call For Papers

Guidelines for Extended Abstract Submission:

The ICMCE Committee invites extended abstracts from researchers in management. The committee will follow a review process in which submissions shall be peer-reviewed on the basis of content, context, novelty, and the expected contributions of the research to various stakeholders. Selection of papers for presentation in the conference will be based on extended abstracts. 

Title: Bold Type 14-points
Font: Times New Roman Font
Font size: 12 Points
Line Spacing: Single Spacing
Word limit: 1500 Words (including tables, figures and key references)
Margins: One inch on all four sides
Personal Particulars: Full Name, Title of Paper, Affiliation (Department and Institute), Email, Telephone, Mobile and Postal Address.

• The author(s) should clearly mention under what area of interest (Track) of the conference the abstract is to be included.
• The extended abstracts will be blind reviewed and only those abstracts approved by the reviewer will be selected for presentation.

The extended abstract should cover:

• Introduction
• Review of Literature Theoretical Framework
• Methodology (Research Questions, Objective and Hypothesis: Sampling/ Materials and other appropriate Research Techniques)
• Major Findings and Conclusion
• Expected Contributions
• References (Follow APA 7 Style)

Plagiarism Policy

The ethical committee of ICMCE upholds and advocates for ethical practices in publishing. In order to fulfil this objective, the committee is dedicated to discouraging and proactively dealing with plagiarism and self-plagiarism. The committee employs Turnitin software to scan all conference paper submissions, identifying any occurrences of duplicated or similar text in the submitted manuscripts. The manuscript that exceeds a plagiarism threshold of 10% using Turnitin will not be considered for the peer-review process and may receive a rejection.

Publication Opportunity

The selected papers would be published in premier Indexed Journals

• Journal of Technology and Management For Growing Economies
• Selected Abstract in the Area of Intellectual Capital would have the oportunity to submit full paper directly for the Special Issue titled: “Strategic Tech Evaluation on Handling Intellectual Capital in Virtual Ecosystems: Charting New Frontiers” in Journal of Intellectual Capital (JIC) Published by Emerald Publishing.
• Publication available for a Book on’The insight equation with AI Marketing Matrix- Decoding Consumer Behaviour and Insights’ by Cambridge Scholars Publishing

Conference Committee:

Conference Conveners

Payment Options

For ICMCE Queries Contact:

icmce@mabs.ac.in