Maharaja Agrasen Business School (MABS) is pleased to announce the International Conference on Managing Customer Experience: The Role of AI and Analytics, to be held on 07 -08 August 2024, in Delhi, India. This conference is organized as part of the Silver Jubilee Year celebrations of the esteemed Maharaja Agrasen Technical Education Society (MATES).

Objective:

The conference aims to foster collaboration and innovation to explore the transformative role of AI and analytics in enhancing customer experiences. Through discussions on customer expectations, AI, design solutions, and ethics, we aim to inspire innovative customer-centric strategies in the digital age.

Theme: Managing Customer Experience: The Role of AI and Analytics

Subtopics:

Harnessing AI

• Data Storytelling in the Realm of Generative AI
• Cutting Edge AI and New Tech
• Explainable AI: Transparency and Trustworthiness in Decision-making
• Integration of AI and IoT for Smart Solutions
• Analyzing AI’s impact on customer expectations and personalization
• AI in customer interactions and service delivery
• Personalized support using chat-bots and virtual assistants
• Large language models for personalization
• Digital Disruptions

Marketing Analytics

• Marketing Analytics Through Machine Learning
• Machine Learning Driven B2b Marketing Growth
• Predictive Analytics
• Descriptive Analytics
• Prescriptive analytics
• Cognitive analytics
• Customer Service Gaps
• Customer Perception Gaps
• Customer Experience Gaps
• Leveraging Customer Analytics For Data Driven Decisions.
• Analytics For Customer Preferences, Sentiments, And Journey Mapping
• Machine Learning Algorithms For Customers Insights
• Media selection models
• Bass model
• Customer value to value a business
• Neural networks for forecasting

Supply Chain Analytics

• Digital supply chain and innovation
• AI driven supply chain
• Big data analytics in supply chain management (AI-powered Analytics for enhanced customer experience)
• Sustainability in Supply Chain Management through Analytics
• Supplier Relationship Management with Advanced Analytics
• AI driven Consumer-Centric Supply Chain Design

Fintech Innovations and Analytics

• Fintech Innovation
• Machine Learning and financial Insights
• Banking in Digital Age
• Risk Management Analytics
• Financial Forecasting
• Financial analytics in shaping customer-centric business strategies.
• Fintech Disruptions
• Decoding Financial Insights – Trends with Machine Learning
• Banking in the Digital Age
• Financial Services with AI and Analytics
• Investment Portfolios using Data Analytics
• Risk Management in the Digital Era through Analytics
• ROI Disruptions

 Ethical Considerations in AI and Analytics:

• Ethical challenges in AI- customer management
• Data Security and personalization
• Ensuring fairness in algorithmic decision-making
• Bias Detection and Mitigation in AI Systems
• Regulatory Compliance and Governance in AI Deployment
• Public Policy Implications for Customer Data Privacy and Protection

We invite researchers, academicians, industry professionals, and graduate students to submit their original research papers related to the conference theme and subtopics. Both theoretical and empirical research contributions are welcome.

Conference Committee:

Committee Members 

Review Process

The ICMCE Committee will follow a review process in which submissions shall be peer-reviewed on the basis of content, context, novelty, and the expected contributions of the research to various stakeholders.

Call For Papers

Formatting Guidelines for Abstract Submission:

Guidelines for Manuscript Submission for Review purpose

Manuscript template (only for review purpose) downloaded from: Click here (TBA after approval)

Important notes:

• Please take note that the review process strictly adheres to double anonymized peer review guidelines. Therefore, authors are required to submit a blind manuscript without including any authors’ details.
• If your paper is accepted for publication within the scope of the above-mentioned proceedings, you will receive instructions to submit the final version of the manuscript following the publisher’s guidelines.
• An additional Article Publication Charges (APC) will be applicable for an accepted paper in accordance with the publisher’s policy.

Plagiarism Policy

The ethical committee of ICMCE upholds and advocates for ethical practices in publishing. In order to fulfil this objective, the committee is dedicated to discouraging and proactively dealing with plagiarism and self-plagiarism. The committee employs Turnitin software to scan all conference paper submissions, identifying any occurrences of duplicated or similar text in the submitted manuscripts. The manuscript that exceeds a plagiarism threshold of 10% using Turnitin will not be considered for the peer-review process and may receive a rejection.

Publication Opportunity

• Authors of the selected abstracts would be invited to submit a full-length paper to be published in premier Indexed Journal (List awaited)
• The guidelines for publication (if accepted) will be updated soon.
• Extended abstracts will be published in Conference proceedings.

Important Links:

Link for Registration- Coming Soon

Abstract and Full Paper Submission – Coming Soon

Payment Options

For ICMCE Queries Contact:

icmce@mabs.ac.in