The Maharaja Agrasen Business School’s One-Day Entrepreneurship Program

To allow PGDM Students to dive into the world of entrepreneurship, develop innovative business ideas, and gain hands-on experience in the art of running a business, Maharaja Agrasen Business School recently conducted an exciting and insightful one-day Entrepreneurship Program, and the experience was nothing short of extraordinary. The program, which took place in the vibrant neighborhood’s of Delhi provided a unique platform for aspiring entrepreneurs to explore their creativity and business acumen.

Unlocking the Entrepreneurial Spirit Series: Story 1 – The Stationary House

In this blog, we’ll take you through the journey of “The Stationery House” and the incredible learning outcomes and achievements from this entrepreneurship program conducted in the neighborhood of Uttam Nagar and Tilak Nagar.

The Team

• Jeetanshi Dhamija
• Muskan Jindal
• Yasharth Srivastava
• Shobhit Srivastava
• Priyanshu Gupta

The Business Idea: The Stationery House

The Entrepreneurship Program  conducted was based on the concept  of establishing a stationery business known as “The Stationery House.” Despite the advancements in technology, stationery items have remained relevant and important. Students, teachers, professionals, and artists alike rely on stationery items for a multitude of reasons. With a deep understanding of this widespread necessity, the participants of the program embarked on a mission to provide the community with high-quality stationery products. By doing so, they aimed to meet the diverse needs of individuals from various walks of life.

The Locations: Uttam Nagar and Tilak Nagar

To test their business acumen, participants were tasked with running “The Stationery House” in the busy areas of Uttam Nagar and Tilak Nagar. These locations provided a diverse and dynamic customer base, challenging the budding entrepreneurs to adapt to different customer preferences and market dynamics.

Learning Outcomes

The Entrepreneurship Program at Maharaja Agrasen Business School wasn’t just about theory; it was a hands-on experience that imparted several valuable lessons to the participants. Some of the key learning outcomes included:

Brainstorming Ideas

Brainstorming aims to help participants draw associations between different ideas in a free-thinking environment. Properly done, brainstorming can lead to an innovative solution. In order to differentiate “The Stationery House” in a crowded market, participants held imaginative brainstorming sessions to generate original and cutting-edge concepts.

Financial Analysis and Pricing

Understanding the financial aspects of a business is essential. The program offered insights into financial analysis, helping participants set the right pricing for their products.

Market Exposure and Convincing People

Operating in bustling areas like Uttam Nagar and Tilak Nagar exposed participants to the real-world market, enabling them to learn about competition and consumer behavior.

One of the critical skills in entrepreneurship is the ability to convince people about the value of your product or service. Participants honed their persuasive skills by interacting with potential customers.

Reading Customer Mind-set

Learning to read the customer’s mindset is a key aspect of offering products that meet their specific needs. Participants practiced understanding customer preferences and adapting their offerings accordingly.

Managing Accounts

Entrepreneurs need to be adept at managing finances. The program taught participants how to keep track of expenses, revenues, and profits.

Coordination and Teamwork

Successful businesses often require effective teamwork and coordination. Participants worked together to ensure the smooth operation of “The Stationery House.”

Presentation Skills

The art of presenting your products or ideas is a valuable skill in the business world. The program included sessions on improving presentation skills, which are essential for pitching to potential customers and investors.

Achievements

The outcomes achieved through the Entrepreneurship Program at Maharaja Agrasen Business School were incredibly notable. One remarkable example of success from the program is the tremendous performance of the “Stationery House,” which generated sales totaling Rs 4240 and a remarkable profit of Rs 1611 within a span of just one day. This outstanding accomplishment serves as undeniable proof of the participants’ unwavering commitment, tireless efforts, and the invaluable practical expertise they acquired during the program. Their remarkable achievements are a testament to the efficacy and success of the Entrepreneurship Program, highlighting its ability to empower and equip individuals with the necessary skills and knowledge to thrive.

The One-Day Entrepreneurship Program organized by Maharaja Agrasen Business School is a remarkable demonstration of the institution’s dedication to fostering and cultivating entrepreneurial capabilities. This program provided a valuable opportunity for individuals with ambitions of becoming entrepreneurs to not only acquire knowledge but also put it into practice within a practical environment. Through the establishment of “The Stationery House,” participants not only achieved profitability but also gained significant skills and experiences that will undoubtedly prove beneficial in their future entrepreneurial pursuits. The program’s success reflects the school’s commitment to nurturing entrepreneurial talent and creating a supportive ecosystem for aspiring entrepreneurs.

Authors:

Bharat, Kritika and Mohnish
PGDM Students, MABS
Members, Click Catalysts (Digital Marketing Club)