The Maharaja Agrasen Business School’s One-Day Entrepreneurship Program

To allow PGDM Students to dive into the world of entrepreneurship, develop innovative business ideas, and gain hands-on experience in the art of running a business, Maharaja Agrasen Business School recently conducted an exciting and insightful one-day Entrepreneurship Program, and the experience was nothing short of extraordinary. The program, which took place in the vibrant neighborhood’s of Delhi provided a unique platform for aspiring entrepreneurs to explore their creativity and business acumen.

Unlocking the Entrepreneurial Spirit Series: Story 2 – A Journey of Joy and Learning: Our Rakhi Business Success Story

In this blog, we’ll take you through the journey of “A Journey of Joy and Learning: Our Rakhi Business Success Story” and the incredible learning outcomes and achievements from this entrepreneurship program conducted in the neighborhood of Kamla Nagar.

The Team

• Bharat

• Ashish

• Vanshika

• Jhanvi

• Anamika

The Business Idea: Rakhi Business 

In the bustling streets of Kamla Nagar, a group of five dedicated and enterprising individuals came together to embark on a unique business venture, one that celebrated the bond of joy – Rakhi. This exceptional team included Bharat, Ashish, Vanshika, Jhanvi, and Anamika.

Their journey was not just a business endeavor; it was a masterclass in entrepreneurship, teamwork, and personal growth. In this comprehensive blog, we will take you through their inspiring journey, highlighting the invaluable learning outcomes and remarkable achievements that emerged from their Rakhi business venture.

The Location: Kamla Nagar

The Birth of “Rakhi (Bond of Joy)”

The concept behind their business was simple yet profound – to celebrate the beautiful relationship between siblings through a Rakhi business. Rakhi is an integral part of Indian culture, and the team believed they could add a personal touch to this tradition by offering unique, handcrafted Rakhi designs. Their chosen location was the heart of Kamla Nagar, a bustling market where they could engage with a diverse customer base.

Learning Outcomes

The Entrepreneurship Program at Maharaja Agrasen Business School wasn’t just about theory; it was a hands-on experience that imparted several valuable lessons to the participants. Some of the key learning outcomes included:

Brainstorming Ideas

The team’s journey commenced with a brainstorming session where they unleashed their creative energies to design unique and appealing Rakhis. They realized that innovation and staying attuned to market trends were crucial elements for business success.

Financial Analysis and Pricing

Understanding the cost structure of materials, setting appropriate price points, and managing their budget effectively were essential skills they acquired. This process taught them the importance of financial analysis and prudent decision-making.

Market Exposure and Convincing People

Kamla Nagar, with its throngs of shoppers, presented the team with a remarkable opportunity to gain firsthand experience in a dynamic marketplace. The exposure to various customer preferences and market dynamics allowed them to adapt and evolve their business strategy.

Selling their handcrafted Rakhis required effective communication and persuasion skills. They honed their abilities to connect with potential customers, articulate the value of their products, and build a strong customer base through trust and credibility.

Reading Customer Mind-set

To offer products tailored to the preferences and needs of their customers, the team learned the art of reading the customer’s mindset. They gained insights into the customer’s desires and adjusted their offerings accordingly, fostering a loyal clientele.

Managing Accounts

Effective financial management was an integral part of their business. They meticulously tracked expenses and profits, which not only contributed to their financial success but also served as a valuable lesson in practical accounting and financial stewardship.

Coordination and Teamwork

The journey of Bharat, Ashish, Vanshika, Jhanvi, and Anamika underscored the significance of coordination and teamwork. They understood that harmonious collaboration was the key to overcoming challenges and achieving their shared objectives. Their synergy as a team was a vital element in their success story.

Presentation Skills

Whether they were interacting with customers at their shop or pitching their products to potential buyers, the team recognized the importance of effective presentation skills. They learned how to make their business more appealing and approachable through well-crafted presentations.

Achievements

The outcomes achieved through the Entrepreneurship Program at Maharaja Agrasen Business School were incredibly notable. One remarkable example of success from the program is the tremendous performance.

The team’s dedication, hard work, and acquired skills culminated in remarkable achievements. Their Rakhi business proved to be a resounding success:

Total Sales: Rs 3500

Total Profit: Rs 500

These impressive numbers weren’t just indicators of financial success. They were symbols of the team’s growth and development through the journey of entrepreneurship. The experiences and lessons learned were as valuable as the monetary gains.

The journey of Bharat, Ashish, Vanshika, Jhanvi, and Anamika in their Rakhi business exemplifies the fact that entrepreneurship is not merely about profits, but about personal growth, meaningful learning experiences, and the joy of celebrating the bonds that matter most.

Their story serves as an inspiration for all those looking to embark on entrepreneurial journeys, emphasizing the importance of teamwork, dedication, and the pursuit of one’s passion. The “Rakhi (Bond of Joy)” business venture is a testament to the enduring spirit of entrepreneurship and the celebration of cherished relationships.

The One-Day Entrepreneurship Program organized by Maharaja Agrasen Business School is a remarkable demonstration of the institution’s dedication to fostering and cultivating entrepreneurial capabilities. This program provided a valuable opportunity for individuals with ambitions of becoming entrepreneurs to not only acquire knowledge but also put it into practice within a practical environment. Through the establishment of “The Rakhi Business,” participants not only achieved profitability but also gained significant skills and experiences that will undoubtedly prove beneficial in their future entrepreneurial pursuits. The program’s success reflects the school’s commitment to nurturing entrepreneurial talent and creating a supportive ecosystem for aspiring entrepreneurs.

Authors:

Bharat, Kritika and Mohnish
PGDM Students, MABS
Members, Click Catalysts (Digital Marketing Club)