# Privacy policy

> What we collect when you contact MABS, why, and the choices you have.

Source: https://mabs.ac.in/privacy-policy/  
Publisher: Maharaja Agrasen Business School  
Last updated: 23 October 2026

This policy explains how Maharaja Agrasen Business School (“MABS”, “we”) handles personal data collected through this website, in line with the Digital Personal Data Protection Act, 2023.

## What we collect

- Details you give in our forms: name, mobile number, email, city, entrance exam and preferred visit date.
- How you reached us: campaign tags, the page you came from and the pages where you filled a form.
- Basic technical data needed to keep the site secure. Your IP address is used only to prevent abuse and is not stored with your enquiry.

## Why we use it

- To answer your enquiry, send the admission brochure and arrange calls or campus visits.
- To contact you about admissions by call, SMS, WhatsApp or email, with your consent.
- To understand which of our channels help applicants, so we can improve them.

## Who processes it

Enquiries are stored on this website and in our admissions CRM, Meritto, which processes data on our behalf. We do not sell your data.

## How long we keep it

We keep enquiry data for as long as needed for the admission cycle and related follow-up, and then delete it, unless the law requires us to keep it longer.

## Your rights

You can withdraw consent, ask for a copy of your data, or ask us to correct or erase it. Write to [admissions@mabs.ac.in](mailto:admissions@mabs.ac.in) with the subject “Data request”. We respond within the time required by law.

## Grievances

If you are not satisfied with our response, you can raise a complaint with the Data Protection Board of India.