# Marketing

> Consumer behaviour, integrated marketing communication, brand management and digital marketing.

Source: https://mabs.ac.in/pgdm/specialisations/marketing/  
Publisher: Maharaja Agrasen Business School  
Last updated: 14 October 2026

Marketing Management I and II, Consumer Behaviour, Sales and Distribution Management, Integrated Marketing Communication, Business to Business, Digital Marketing, Product and Brand Management and Service Marketing, with IIDE electives in content, SEO, performance marketing and media strategy.