# ICMCE 2024: International Conference on Managing Customer Experience

> The role of AI and analytics in customer experience, held in hybrid mode for the MATES Silver Jubilee.

Source: https://mabs.ac.in/icmce-2024-international-conference-on-managing-customer-experience/  
Publisher: Maharaja Agrasen Business School  
Last updated: 8 August 2024

Maharaja Agrasen Business School (MABS) hosted the International Conference on Managing Customer Experience: The Role of AI and Analytics (ICMCE 2024) on 7–8 August 2024 in Delhi, in hybrid mode. The conference was organised as part of the Silver Jubilee Year celebrations of the Maharaja Agrasen Technical Education Society (MATES).

The conference set out to foster collaboration and innovation in exploring the transformative role of AI and analytics in enhancing customer experience. Through discussions on customer expectations, AI, design solutions and ethics, it aimed to inspire customer-centric strategies for the digital age.

It brought together academicians, corporate executives, researchers and students from India and abroad, with extended abstracts peer-reviewed by the ICMCE committee.

## Conference Tracks

- **Harnessing AI:** data storytelling with generative AI, explainable AI, AI and IoT, AI in customer interactions and service delivery, chatbots and virtual assistants, and large language models for personalisation.
- **Marketing Analytics:** machine learning for marketing and B2B growth, predictive, descriptive, prescriptive and cognitive analytics, customer service, perception and experience gaps, and journey mapping.
- **Supply Chain Analytics:** digital and AI-driven supply chains, big data in supply chain management, sustainability through analytics, and supplier relationship management.